Delivering Research

with Impact

Conducting design research that brings our clients closer to customers and delivers data driven insights is the foundation of great design and is core to our business.


Research Methods

Our skills cross both qualitative and validation research techniques and our inquiry based approach brings deep insights that impact.

Usability Testing
See how real people use your product or service to determine what works, what doesn’t work, and gain insights for improvements.

Concept Validation
Challenge your product proposition and help validate MVP with low fidelity and fast turn-around validation.

Card Sorting
Validate taxonomy, information architecture (IA) and menu labels, allowing your audience to apply their mental model to content and create an approach that aligns with their thinking.

Deep Audience Insights

Gain a deeper understanding of different audience segments: what they look like, what they think and how they behave.

Audience Segmentation
A hybrid quantitative and qualitative approaches to develop meaningful, useful and verifiable audience segmentation models.

Understand your audience through personas: archetypes of different target segments. Supported by data and human in quality, they ground design thinking in representations of actual users.

Customer Journey Maps
Storytelling and visualization to understand and address customer needs. Journey maps illustrate the end to end flow and the organizational touchpoints along the way. They bring the story to life and help your team understand needs.

Observation is a powerful tool to learn about customers in their natural environments. It uncovers problem spaces and context: how and where people get tasks completed, what works, what doesn’t, and who is involved.

Diary Studies
Get at the details of habits, processes and sentiment with longitudinal diary studies. These are ideal when wanting to capture more “in the moment” details of experiences that occur over longer periods of time.

Our Lab

Spatial researchers conduct hundreds of user interviews each year in our full-service user testing lab that accommodates in-person and remote sessions on both desktop, mobile devices, AR/VR devices and prototypes of all kinds.

Human Impact Research

Spatial partnered with UBC’s Brain, Attention & Reality Lab in 2017, to bring social science insights to emerging technology.


Working together with Dr. Alan Kingstone and his team from the Psychology Department, we are looking at real world questions related to planning, design, testing and adoption of AR/MR/VR experiences.

See examples of our work