H.R. MacMillan Space Centre
As big fans of astronomy and space exploration, we were excited to help the H.R. MacMillan Space Centre reposition itself to appeal to a younger, tech-savvy and experientially-driven audience.
Through shows, exhibits and learning programs, the Space Centre inspires wonder and brings astronomy, Earth science and space science to the community.
However, its out-dated, non-mobile friendly web presence were not meeting business or audience needs.
Our mission was to overhaul the website to make key information about programs and events more easily accessible on any device, and add a WOW factor to make the site distinct and compelling.
We sought to revitalize the existing brand with a fresh, bold,energetic style: ”something different” as our client put it. We designed the site to showcase the wonder of the sky and space exploration with compelling full screen imagery, video and movement.
We followed an iterative, user-centred design approach. We started with a ‘current state assessment’, conducted audience research, restructured content and information architecture, developed concepts and prototypes, evaluated and refined. We put ourselves in the visitor’s shoes and ask lots of questions.
A compelling and responsive website that inspires people to visit and helps them easily plan their visit.