1000s of insights to design the products and services of the future
Spatial is Canada's leading design research company, and our talented team of research specialists can help you uncover the truth, create customer insights that inform strategy, illuminate design and galvanize teams to deliver meaningful experiences in all kinds of products and services.
As digital products become ubiquitous and increasingly complex, design research has become integral to creating world-class products and services.
We take the complexity out of user research at scale with the right mix of tools, systems, and processes to support large research projects. We have years of experience conducting research spanning multiple countries and languages, and our team is confident we can help you reach your goals and build products and services based on genuine customer insights.
Our Research Services

Strategic research empowers product managers with relevant customer insights that support strategy, decision-making, prioritization, and roadmap planning. We always tailor our research methods and approach your unique needs.
Get to know your audience by developing foundational and generative research such as audience profiles and personas that can be shared across your organization to build a more customer-centric culture.
Rolling research programs are designed to build your team’s body of knowledge, and are tailored to align with your product development cycles.

Evaluative user research supports product decisions, performance management, and ongoing product optimization. We can help you evaluate an idea, concept, or new feature; or benchmark your product against established best practices.
We’ll help you meet today’s standards for accessibility and ensure your products and services are representative of a spectrum of human experience.

Accommodate in-person and remote research of all kinds with Spatial’s full-service design research lab. We also have relationships with other purpose-built research labs across North America.