Level up your products with our evaluative research services
By using evaluative research methods, we can provide quantitative and qualitative data to assess design decisions and product performance based on audience input and feedback.
Our team of experienced researchers can help evaluate an idea, concept, or new feature. We can also help benchmark your product against established best practices and answer critical product questions, like:
- How does your audience experience your product or service?
- Do they understand the content presented?
- What roadblocks do they encounter?
- How can you resolve them?
- What are the unmet opportunities?
Types of Evaluative Research Methods
Evaluative research is essential to managing product performance. At Spatial, we use several different evaluative research methods, including:
Usability testing continues to be the workhorse of product performance testing. We provide both in-person and remote usability testing, typically involving a combination of task-based assessment and qualitative feedback.
Validate taxonomy, information architecture (IA) and menu labels, allowing your audience to apply their mental model to content and create an approach that aligns with their thinking.
Use survey methods to gather quantitative data on a range of questions that support understanding of market and audience perspectives, attitudes, and reported behaviour.
An expert review is a systematic review of an experience against a set of heuristics. Findings and recommendations are combined into an action-oriented report for your team.
Spatial has expertise in testing and evaluating a range of device interactions and emerging technology solutions. We specialize in AR/VR testing, unboxing experience testing, onboarding and set-up, and more.
Tracking product performance and service improvements with KPIs over time is a powerful way to ensure your designs continue to improve and meet the needs of your audience, enabling you to measure change over time. Product experience benchmarking typically occurs bi-annually and includes a qualitative and quantitative component.