Understand your audience in-depth with user research
Today’s thriving organizations know that to be truly customer-centric they need a deep understanding of their audience to build awareness and empathy for customers across the organization. That’s why working with qualified experts in audience and user research matters.
At Spatial, we help businesses uncover deeper insights important to their business goals and can ensure they’re up-to-date and using the best UX research methodologies.
We can help create better more inclusive products and services by building a depth of knowledge about a broad range of people, their needs, motivations, and usage contexts.
How We Do User Research
Audience research, also referred to as user research, UX research, and generative research, encompasses a range of quantitative, qualitative, and mixed methods for collecting and analyzing data. By embracing a holistic approach to UX research, teams can create products that are more intuitive, usable, and aligned with user needs and expectations.
Different User Research Techniques
One-on-one interviews provide rich perspectives and insights. We conduct hundreds of interviews a year on behalf of our clients with users of their products and services.
First, we analyze data to uncover patterns among user groups or segments to create profiles of audience organizations and users. Then, we’ll turn users into people by creating ‘personas’ supported by data and human inquiry.
Turn users into people by creating ‘personas’ that are supported by data and human in quality.
Observation is a powerful tool to learn about customers in their natural environments. It uncovers problem spaces and context: how and where people get tasks completed, what works, what doesn’t, and who is involved.
Use survey methods to gather quantitative data on various questions that support an understanding of market and audience perspectives, attitudes, and reported behavior.