Find out how your customers experience your products and services
Evaluative research methods provide quantitative and qualitative data to assess design decisions and product performance based on audience input and feedback.
We can help you evaluate an idea, concept, or new feature, benchmark your product against established best practices, or answer critical product questions:
- How does your audience experience your product or service?
- Do they understand the content presented?
- What roadblocks do they encounter?
- How can you resolve them?
- What are the unmet opportunities?
Evaluative Research in Practice
Evaluative research is essential to managing product performance. There are many evaluative research methods including:
Usability testing continues to be the workhorse of product performance testing.
We provide both in-person and remote usability testing, typically involving a combination of task based assessment and qualitative feedback.
Validate taxonomy, information architecture (IA) and menu labels, allowing your audience to apply their mental model to content and create an approach that aligns with their thinking.
Use survey methods to gather quantitative data on a range of questions that support understanding of market and audience perspectives, attitudes and reported behaviour.
An expert review is a systematic review of an experience against a set of heuristics. Findings and recommendations are combined into an action-oriented report for your team.
Spatial has expertise in testing and evaluating a range of device interactions and emerging technology solutions. We specialize in AR VR testing, unboxing experience testing, onboarding and set-up, etc.
Tracking product performance and service improvements over time is a powerful way to ensure your designs continue to improve and meet the needs of your audience, enabling you to measure change over time. Product experience benchmarking typically occur bi-annually and include a qualitative and quantitative component.