Get answers to your most critical business and product questions
Strategic research empowers business and product leaders with insights and data to support direction and decision-making.
Spatial’s strategic product research capabilities help organizations that are taking new products and services to market, that need to reposition their offering or that need to prioritize their digital product design and development budget spend.
Strategic Research in Practice
Spatial can help you answer a broad range of strategic questions about the business landscape, social context, and target audience perceptions, needs, motivations, expectations and values.
These questions may include:
- What problem am I solving and for whom? Has this been validated?
- What trends are unfolding and how is my competitive landscape evolving?
- What are the key factors that drive success in my competitive landscape?
- What features and functionality do my customers value the most and why?
- Are there any unmet needs that could differentiate us from our competitors?
Our Strategic Research Offering
Inform product strategy by understanding how your product or service fits into the overall competitive landscape. Is there an equivalent product or service out there? How do you perform against competitors? Are there unmet opportunities?
Complex environments, such as government, have a unique challenge in bringing together a broad range of organizations, people, tools and processes. Ecosystem mapping illustrates this complexity by visualizing the key participants, the roles they play and how they connect within the ecosystem.
Storytelling and visualization to understand and address customer needs. Journey maps illustrate the end-to-end flow and the organizational touchpoints along the way. They bring the story to life and help your team understand needs.
Spatial can facilitate workshops with cross-functional stakeholders and help to gather, evaluate, and explore new ideas, to create product roadmaps, and/or align to a well-defined vision.
